Start-ups seeking crypto investments need integrated marketing to show themselves in the best light and reach the greatest number of interested people. That’s how bounty-campaigns started.

In essence, the bounty is a set of targeted actions aimed at traffic generation and promotion of the ideas of a startup. It is an advertising campaign for the ICO with the help of ordinary people. ICO organizers have a fixed budget for the bounty: usually, from 0.5 to 3% of the funds, they raise during the ICO.

To participate in bounty, one needs to apply (usually by filling out a google.doc questionnaire) and wait for the approval of your candidacy. The initiator needs to organize the registration of participants, check the qualifications of participants (their forum levels, the number of followers), screen out bots and multi-accounts, count tweets/posts and assess their correctness. For the accuracy, a tablet in Google Docs is usually maintained.

However, for users, it is inconvenient because of the need to make a lot of small unnecessary actions (new registration, the installation of wallets, filling out spreadsheets, sending personal messages with confirmations and addresses). In addition, the result can only be given in the end, and this often leads to disputes and contradictions.

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